Toyota offers a diverse palette of car colors across its lineup ranging from bold reds and sleek blacks to exclusive shades found only on premium trims. Whether you’re buying a Corolla, Camry, RAV4, or Highlander, the color you choose reflects your personality and can even affect resale value.
In this guide, we explore the most popular Toyota car colors, exclusive finishes by model, pros and cons of each shade, and tips for picking the right color for your next Toyota.
Most Popular Toyota Car Colors
Top Picks for Style, Resale, and Versatility
Certain Toyota colors consistently lead in popularity due to their timeless look and broader appeal.
Most common Toyota car colors:
- Super White – Clean, simple, and low-maintenance
- Midnight Black Metallic – Sleek and luxurious, a favorite across all models
- Celestial Silver Metallic – Sophisticated and hides scratches well
- Magnetic Gray Metallic – Neutral and versatile, balances light and dark tones
- Blueprint – Deep blue with a premium touch, offered across sedans and SUVs
- Ruby Flare Pearl – Rich red that pops in sunlight, popular on Camry and RAV4
These colors are widely available on Toyota’s best-selling vehicles and often hold strong resale value.
Toyota Car Colors by Popular Models
Model-Specific Color Options
Each Toyota model offers a slightly different color palette. While some core shades are shared, others are trim-specific or exclusive to certain models.
Toyota Corolla (2024):
- Classic Silver Metallic
- Blueprint
- Midnight Black Metallic
- Wind Chill Pearl
- Ice Cap (replaces Super White in newer trims)
- Underground (dark gray with blue tones)
Toyota Camry (2024):
- Celestial Silver Metallic
- Reservoir Blue (exclusive to sport trims)
- Predawn Gray Mica
- Supersonic Red (available with two-tone black roof)
- Midnight Black Metallic
- Wind Chill Pearl
Toyota RAV4 (2024):
- Magnetic Gray Metallic
- Silver Sky Metallic
- Lunar Rock (green-gray unique to RAV4)
- Cavalry Blue (off-road focused trims)
- Blizzard Pearl
- Ruby Flare Pearl
- Ice Edge (offered on Adventure trims)
Toyota Highlander (2024):
- Blueprint
- Wind Chill Pearl
- Midnight Black Metallic
- Ruby Flare Pearl
- Celestial Silver Metallic
- Cypress (forest green, available on select trims)
Different trims within each model may offer unique two-tone or limited-edition colors—especially in XSE, TRD, or hybrid variants.
Two-Tone and Special Edition Toyota Colors
Standout Styling for Sporty or Hybrid Trims
Toyota offers eye-catching two-tone color options on select trims to enhance sporty appeal or off-road character.
Examples of two-tone Toyota colors:
- Camry XSE: Supersonic Red with black roof
- RAV4 XSE Hybrid: Silver Sky with black roof and mirrors
- Corolla Hatchback: Blue Flame with Midnight Black Metallic roof
- C-HR Nightshade Edition: Black exterior accents with unique paint options
Two-tone options are mostly available in sportier or limited-edition trims and add a distinctive touch to the vehicle’s design.
Pros and Cons of Popular Toyota Car Colors
Function Meets Style
Each car color has its own set of advantages when it comes to maintenance, appearance, and long-term ownership.
| Color | Pros | Cons |
| White / Pearl | Hides dust well, elegant look | Shows road grime and scratches more |
| Black | Sleek, premium appearance | High maintenance, shows swirl marks |
| Silver / Gray | Neutral, hides dirt and scratches well | Less distinctive on the road |
| Blue | Unique and modern | May fade slightly over time |
| Red / Pearl Red | Sporty and bold | Slightly lower resale in some areas |
| Green / Cypress | Stylish and rare | Limited availability by model |
Your location (sunny vs snowy), lifestyle (family vs solo), and parking conditions (garage vs street) can influence which color is ideal.
How to Choose the Right Toyota Car Color
Tips Based on Practicality and Personal Preference
Choosing a car color is both a personal and practical decision. Here are some quick tips to help you make the right pick:
- For low maintenance: Go with silver, gray, or white
- For premium look: Black, deep blue, or pearl white
- For uniqueness: Try Lunar Rock, Cypress, or Supersonic Red
- For resale value: Stick with popular, neutral tones like silver or gray
- For hot climates: Lighter colors reflect heat better
If you plan to lease or resell within 3–5 years, neutral colors often fetch higher trade-in values.
Limited and Discontinued Toyota Colors
Rare Shades That Collect Enthusiast Attention
Over the years, Toyota has released exclusive or limited-run colors for certain trims. These colors are harder to find but often favored by collectors and enthusiasts.
Examples of rare or discontinued colors:
- Inferno Orange (Tacoma and 4Runner TRD Pro)
- Cement Gray (TRD trims)
- Blizzard Pearl (replaced by Wind Chill Pearl on newer models)
- Barcelona Red Metallic (phased out in newer lineups)
- Hot Lava (C-HR special edition)
If you’re hunting for a rare Toyota color, certified pre-owned models or custom orders may be the way to go.
Does Car Color Affect Insurance or Resale?
Color and Ownership Costs
Contrary to popular belief, insurance rates are not significantly affected by car color. However, some colors may impact resale and depreciation.
Resale facts:
- Neutral colors like silver, gray, and white generally hold value best
- Bright or flashy colors may appeal to niche buyers, affecting resale time
- Limited or discontinued colors may be worth more to collectors
Choose a color that you’ll enjoy but also consider how it aligns with market demand.
FAQs About Toyota Car Colors
What is Toyota’s most popular car color?
Super White and Celestial Silver Metallic are consistently among the most popular choices across models.
Does Toyota charge extra for special colors?
Yes, premium colors like Ruby Flare Pearl or Wind Chill Pearl may include a paint surcharge (usually $425–$925).
Which Toyota models offer two-tone colors?
Camry XSE, RAV4 XSE, Corolla Hatchback, and C-HR offer two-tone exterior options.
Are there exclusive colors for hybrid models?
Yes, colors like Cavalry Blue or Lunar Rock are often reserved for hybrid or off-road-focused trims.
Is it better to get a neutral or bold color?
Neutral colors are easier to maintain and resell, while bold colors stand out and reflect personality—choose based on your priorities.